Does he run the most competitive Peewee football league in Compton? No doubt, it's an E! reality show. Are there benefits to being hailed "America's Most Loveable Pimp" on the cover of Rolling Stone? Absolutely. He's been a Crips banger, a Death Row gansta rapper, a highly decorated pimp, a Farrakhan-devotee, a Pee Wee football coach, a Bar Mitzvah guest, sober (not for too long), a Katy Perry-collaborator and even a cooking companion to Martha Stewart (they made mashed potatoes he poured cognac in his).Īnd as each phase morphs into the next, Snoop rolls on, an unpretentious hip-hop Madonna cherry-picking the best of each incarnation, all the while making public declarations about his growth, his family, his faith. Snoop isn't the first rapper to change his name (think ODB, P.Diddy) or the first musician to find grace in a spiritual quest (George Harrison, Bob Dylan), but he has set some kind of record for personal transformations. Is he serious? Is this a stunt? Whatever it is, the erstwhile Snoop has gone reggae, and this film, premiering March 14 at South By Southwest, follows him as he embraces, inhales and envelops Rastafarian culture in Jamaica. The first credit: "Snoop Dogg." After a few dozen other names comes the last: "Snoop Lion," punctuating a transformation that has been met with many a raised eyebrow. As the documentary Reincarnated draws to a close, the cast list scrolls in the order of appearance.